SonjaPerkovic

About Me

Passionate about studying human behavior, learning statistics, and propagating plants 🙂

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My research thus far can be broadly classified as computational social science. I have focused on two main topics: individual decision making in a management perspective and methodological research. With regards to decision making, I have some projects that focus on consumer behavior (Perkovic & Orquin, 2018) and more recent ongoing projects that examine decision making in a business ethics perspective. With regards to methods, I have previously developed a metric for behavior analysis with accompanying R package (Perkovic et al., 2018). I currently work on a large-scale simulation study of data phishing in management, also with an accompanying R package, and on applications of psychometric methods to judgment data.

Journal articles

Mitkidis, K., Perkovic, S.  & Mitkidis, P. (2019). Tendencies in contractual governance to promote human and labour rights in transnational supply chains. Competition & Change, 23(4), 397-419. https://doi.org/10.1177/1024529419844385

Orquin, J. L., Perkovic, S.  & Grunert, K. G. (2018). Visual biases in decision making. Applied Economic Perspectives and Policy, 40(4), 523-537. https://doi.org/10.1093/aepp/ppy020

Perkovic, S., Bown, N. J., & Kaptan, G. (2018). Systematicity of Search Index: A new measure for exploring information search patterns. Journal of Behavioral Decision Making, 1-13. https://doi.org/10.1002/bdm.2082 

Perkovic, S. , & Orquin, J. L. (2018). Implicit statistical learning in real-world environments leads to ecologically rational decision making. Psychological Science, 29(1), 34-44. https://doi.org/10.1177/0956797617733831 


Other publications

Perkovic, S. (2018). SSI: An R package for exploring information search patterns. https://github.com/sonjaPerkovic/SSIcode

Perkovic, S.  (2017). Exploring decision processes behind food choices: An eye tracking approach (Doctoral dissertation, University of Leeds). http://etheses.whiterose.ac.uk/18426/1/Perkovic_S_LUBS_PhD_2017.pdf


Invited talks

Consumer learning of organic food beliefs, MAPP, School of Business and Social Sciences, Aarhus, Denmark, April 2018

Quantifying systematicity of information search. MBBL Symposium Monash Business School, Melbourne, Australia, February 2018


Contributions to international conferences without publication in proceedings

Perkovic, S., Bown, N. J., & Kaptan, G. (2017). Random or systematic eye movements: A new measure for information search analysis. Talk presented at SPUDM, Haifa, Israel

Orquin, J. L., Perkovic, S., Bagger, M. P., & Todd, P. M. (2017). The optimal shopping problem. Talk presented at SPUDM, Haifa, Israel

Perkovic, S., Bown, N. J., & Kaptan, G. (2017). Systematicity of Search Index: A new measure for exploring information search patterns. Talk presented at EGPROC, Galway, Ireland

Orquin, J. L., Perkovic, S., Bagger, M. P., & Todd, P. M. (2017). The optimal shopping problem. Talk presented at EGPROC, Galway, Ireland

Perkovic, S., & Orquin, J. L. (2016). Can irrational beliefs lead to rational behaviour? Poster presented at Showcase Leeds, Leeds, UK

Perkovic, S., & Orquin, J. L. (2016). Can irrational beliefs lead to rational behaviour? Poster presented at Summer Institute on Bounded Rationality, Berlin, Germany

Perkovic, S., Orquin, J. L. (2016). The halo effect: cognitive bias or statistical learning in disguise? Talk presented at EGPROC, Bonn, Germany

Orquin, J. L., Bagger, M. P., & Perkovic, S.  (2016). Poor optimizers, worse satisficers. Talk presented at EGPROC, Bonn, Germany

Perkovic, S., & Orquin, J. L. (2016). The halo effect: cognitive bias or statistical learning in disguise? Talk presented at NCCR, Aarhus, Denmark

Perkovic, S., Bown, N. J., & Kaptan, G. (2015). Shortcut to health: using process tracing to analyze product search and purchase decisions of organic food. Poster presented at SPUDM, Budapest, Hungary

Perkovic, S., Bown, N. J., & Kaptan, G. (2015). The analysis of consumers’ organic food decision making processes and choices: an eye-tracking study. Poster presented at White Rose DTC Business and Management, Accounting and Finance and Work Psychology Pathway Annual Conference, Sheffield, UK

Perkovic, S., Bown, N. J., & Kaptan, G. (2015). Shortcut to health: using process tracing to analyze product search and purchase decisions of organic food. Talk presented at EGPROC, Berlin, Germany

Perkovic, S., Bown, N. J., & Kaptan, G. (2015). Aligning consumers’ organic food product process-tracing data with retailers’ big data: Implications for understanding and predicting organic food choice. Poster presented at Consumer Data Research Centre team meeting, Leeds, UK

Education

Ph.D. in Management

2014-2017 Centre for Decision Research (University of Leeds)

Dissertation title: Exploring decision processes behind food choices: an eye tracking approach

MA Economics

2010-2011 Faculty of Economics and Business (University of Zagreb)

Honors: summa cum laude

BS Economics

2006-2010 Faculty of Economics and Business (University of Zagreb)

Experience

Postdoctoral Researcher

May 2018 - Current Department of Management, Aarhus University

Researcher

Dec 2017 - May 2018 Department of Economics, Swedish University of Agricultural Sciences

Postgraduate Researcher

Oct 2014 - Sep 2017 Centre for Decision Research, University of Leeds

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Expert Assistant for Study Programs and Quality Assurance

May 2013 - Sep 2017 University of Zagreb

Coding Skills

R

Python

Language Skills

English

Danish

German/Russian/Spanish