Passionate about studying human behavior, learning statistics, and propagating plants 🙂
Download ResumeMy research thus far can be broadly classified as computational social science. I have focused on two main topics: individual decision making in a management perspective and methodological research. With regards to decision making, I have some projects that focus on consumer behavior (Perkovic & Orquin, 2018) and more recent ongoing projects that examine decision making in a business ethics perspective. With regards to methods, I have previously developed a metric for behavior analysis with accompanying R package (Perkovic et al., 2018). I currently work on a large-scale simulation study of data phishing in management, also with an accompanying R package, and on applications of psychometric methods to judgment data.
Journal articles
Mitkidis, K., Perkovic, S. & Mitkidis, P. (2019). Tendencies in contractual governance to promote human and labour rights in transnational supply chains. Competition & Change, 23(4), 397-419. https://doi.org/10.1177/1024529419844385
Orquin, J. L., Perkovic, S. & Grunert, K. G. (2018). Visual biases in decision making. Applied Economic Perspectives and Policy, 40(4), 523-537. https://doi.org/10.1093/aepp/ppy020
Perkovic, S., Bown, N. J., & Kaptan, G. (2018). Systematicity of Search Index: A new measure for exploring information search patterns. Journal of Behavioral Decision Making, 1-13. https://doi.org/10.1002/bdm.2082
Perkovic, S. , & Orquin, J. L. (2018). Implicit statistical learning in real-world environments leads to ecologically rational decision making. Psychological Science, 29(1), 34-44. https://doi.org/10.1177/0956797617733831
Other publications
Perkovic, S. (2018). SSI: An R package for exploring information search patterns. https://github.com/sonjaPerkovic/SSIcode
Perkovic, S. (2017). Exploring decision processes behind food choices: An eye tracking approach (Doctoral dissertation, University of Leeds). http://etheses.whiterose.ac.uk/18426/1/Perkovic_S_LUBS_PhD_2017.pdf
Invited talks
Consumer learning of organic food beliefs, MAPP, School of Business and Social Sciences, Aarhus, Denmark, April 2018
Quantifying systematicity of information search. MBBL Symposium Monash Business School, Melbourne, Australia, February 2018
Contributions to international conferences without publication in proceedings
Perkovic, S., Bown, N. J., & Kaptan, G. (2017). Random or systematic eye movements: A new measure for information search analysis. Talk presented at SPUDM, Haifa, Israel
Orquin, J. L., Perkovic, S., Bagger, M. P., & Todd, P. M. (2017). The optimal shopping problem. Talk presented at SPUDM, Haifa, Israel
Perkovic, S., Bown, N. J., & Kaptan, G. (2017). Systematicity of Search Index: A new measure for exploring information search patterns. Talk presented at EGPROC, Galway, Ireland
Orquin, J. L., Perkovic, S., Bagger, M. P., & Todd, P. M. (2017). The optimal shopping problem. Talk presented at EGPROC, Galway, Ireland
Perkovic, S., & Orquin, J. L. (2016). Can irrational beliefs lead to rational behaviour? Poster presented at Showcase Leeds, Leeds, UK
Perkovic, S., & Orquin, J. L. (2016). Can irrational beliefs lead to rational behaviour? Poster presented at Summer Institute on Bounded Rationality, Berlin, Germany
Perkovic, S., Orquin, J. L. (2016). The halo effect: cognitive bias or statistical learning in disguise? Talk presented at EGPROC, Bonn, Germany
Orquin, J. L., Bagger, M. P., & Perkovic, S. (2016). Poor optimizers, worse satisficers. Talk presented at EGPROC, Bonn, Germany
Perkovic, S., & Orquin, J. L. (2016). The halo effect: cognitive bias or statistical learning in disguise? Talk presented at NCCR, Aarhus, Denmark
Perkovic, S., Bown, N. J., & Kaptan, G. (2015). Shortcut to health: using process tracing to analyze product search and purchase decisions of organic food. Poster presented at SPUDM, Budapest, Hungary
Perkovic, S., Bown, N. J., & Kaptan, G. (2015). The analysis of consumers’ organic food decision making processes and choices: an eye-tracking study. Poster presented at White Rose DTC Business and Management, Accounting and Finance and Work Psychology Pathway Annual Conference, Sheffield, UK
Perkovic, S., Bown, N. J., & Kaptan, G. (2015). Shortcut to health: using process tracing to analyze product search and purchase decisions of organic food. Talk presented at EGPROC, Berlin, Germany
Perkovic, S., Bown, N. J., & Kaptan, G. (2015). Aligning consumers’ organic food product process-tracing data with retailers’ big data: Implications for understanding and predicting organic food choice. Poster presented at Consumer Data Research Centre team meeting, Leeds, UK
Dissertation title: Exploring decision processes behind food choices: an eye tracking approach
Honors: summa cum laude
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